CFO Paradigm
See your business the way a CFO sees it.
Learn, calculate, and report on the 60+ concepts CFOs use to steer a company. Every topic explains what it means, why it matters, how to calculate it, and what's at stake — using our example company, Cawan's Shoes, a worldwide shoe company.
Categories
Eight lenses on your business. Each has topics with definitions, calculators, and worked examples.
Financial Statements
The three core statements every CFO reads first.
3 topics
Ratios & Metrics
Liquidity, leverage, efficiency, returns.
11 topics
Valuation & Investment
DCF, NPV, IRR, comps, precedent, payback.
8 topics
Capital & Markets
Capital structure, markets, IPOs, M&A, budgeting.
8 topics
Strategy & Analysis
Porter's 5 Forces, SWOT, benchmarking, BI.
7 topics
Growth & Customers
Forecasting, CAC/LTV, churn, marketing ROI.
6 topics
People, Tech & Ops
Talent, automation, R&D, cybersecurity, IP.
13 topics
Macro, Risk & Ethics
Rates, macro, global stage, risk, compliance, ethics.
7 topics
Top Reports
Ten reports every CFO runs. Powered by your company data.
Executive Dashboard
One-page CEO view: revenue, profit, cash, and returns.
Financial Statements Summary
Compact IS, BS, and CF on one page.
Liquidity & Solvency
Can the business pay its bills — short and long term.
Profitability & Margins
Where profit comes from and where it leaks out.
Efficiency & Working Capital
Cash conversion cycle and turnover ratios.
Return Metrics
ROA, ROE, ROIC — how well capital is being deployed.
Valuation (DCF)
Intrinsic value via 5-year DCF + terminal value.
Growth Forecast (5-Year)
Straight-line revenue and net income projection.
Customer Economics
CAC, LTV, and payback — is growth healthy?
Marketing ROI Snapshot
Overall ROAS across marketing spend.
Trend Analysis (Year-over-Year)
Multi-year P&L trend — revenue, margins, cash, and headcount by year.