CFO Paradigm · Example company: Cawan's Shoes
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Marketing ROI Snapshot

Overall ROAS across marketing spend.

Company: Cawan's Shoes · Reporting period: · Change period or figures on the Company Data page.

Marketing Efficiency
Marketing Spend
$25,000,000
New-Customer Revenue (yr 1)
$20,000,000
Gross Profit on New Cust.
$10,000,000
ROAS (yr 1 revenue)
0.80x
Marketing ROI (yr 1 GP)
-60.00%