Technology

What it means

The stack that runs the business — ERP, CRM, ecommerce, analytics, infra.

Why it matters

Technology decisions lock in cost and capability for 5-10 years.

How to calculate — with Cawan's Shoes

Cawan's Shoes technology stack + 2026 TCO ($38M total, 7.6% of revenue): • ERP: SAP S/4HANA (migrated from ECC in 2024) — $9.2M/yr (licenses + ops). • CRM/Marketing: Salesforce + Klaviyo — $3.1M/yr. • Ecommerce: Shopify Plus + custom PIM — $4.6M/yr. • Data & AI: Snowflake + Databricks + Looker — $5.4M/yr. • Infra & security: AWS + CrowdStrike + Okta — $7.8M/yr. • Store systems, POS, RFID: $4.9M/yr. • Internal engineering: 180 FTEs, $3.0M capitalized. Build-vs-buy rule: buy commodity, build the AeroCush design software (real moat).

What's at stake if you ignore this

Tech debt compounds like financial debt but harder to see.