SWOT Analysis

Strengths, Weaknesses, Opportunities, Threats.

Cawan's Shoes 2026 SWOT (leadership offsite output): • Strengths: 50% gross margin (vs. peer 47%), 38% DTC mix, 42 utility patents on 'AeroCush' cushioning, brand NPS 62. • Weaknesses: 68% of production in 2 Chinese provinces, only 12% Latin America revenue, ERP is 14 years old. • Opportunities: performance-running category growing 9%/yr, retail comeback in India (+22%), women's segment only 34% of sales (peer avg 46%). • Threats: 25% US tariff scenario would cost $18M/yr, cotton +30% YoY, GLP-1 drugs reshaping athleisure demand. Action: 3 strategic bets emerge — diversify sourcing, launch women's-first sub-brand, replatform ERP.