Revenue Forecasting

What it means

Projecting top-line by segment, channel, product, or geography.

Why it matters

Revenue drives every downstream plan. Forecast granularity beats a single growth rate.

How to calculate — with Cawan's Shoes

Cawan's Shoes 2026 revenue build (units × ASP by segment): • Running shoes: 2.0M pairs × $95 ASP = $190M • Casual/lifestyle: 3.0M × $70 = $210M • Kids: 0.9M × $55 = $50M • Apparel & accessories: $50M Total: $500M base year. Channel: Wholesale $310M (62%), DTC ecommerce $140M (28%), Cawan's-owned stores $50M (10%). Geography: North America 55%, Europe 25%, Asia 12%, Rest of World 8%. 2026 plan: running +14% (HOKA-style tailwind), casual +6%, DTC mix rising 38%→42% → total revenue $550M (+10%).

What's at stake if you ignore this

Miss revenue = miss the whole plan.