Marketing ROI, CPC, ROAS

Has Calculator

What it means

Return on ad spend, cost-per-click, and marketing ROI.

Why it matters

Advertising is only worth it if it earns more than it costs.

How to calculate — with Cawan's Shoes

ROAS = Revenue from Ads / Ad Spend. CPC = Spend / Clicks. Cawan's Meta campaign: $500k spend → $2M rev = 4x ROAS.

What's at stake if you ignore this

Marketing without ROAS discipline is the fastest way to burn cash.