CFO Paradigm · Example company: Cawan's Shoes
Macro, Risk & Ethics

Macroeconomics

What it means

GDP growth, inflation, unemployment, rates, and currencies that shape the environment.

Why it matters

Macro sets the ceiling and floor for what strategy can achieve.

How to calculate — with Cawan's Shoes

Cawan's Shoes 2026 macro scenario plan (three cases, quantified): Scenario GDP Inflation Fed Rate Cawan's Revenue Op Margin EPS • Bear (25% prob) 0.5% 6.0% 6.0% $470M (−6%) 15.5% $2.10 • Base (55% prob) 2.2% 3.5% 4.5% $550M (+10%) 20.0% $3.30 • Bull (20% prob) 3.5% 2.5% 3.5% $605M (+21%) 21.5% $3.95 Each scenario has pre-approved playbook: bear = pause 12 store openings + defer $18M capex + freeze non-critical hiring; bull = accelerate DTC ad spend $12M + pull 2027 kids-line launch forward.

What's at stake if you ignore this

Building one plan for one scenario = surprised by the other two.