KPIs (Key Performance Indicators)

The handful of metrics that most directly track strategy execution.

Cawan's Shoes 2026 board-level KPIⓘ dashboard (target → actual YTD): • Revenue growth 10% → 11.2% ✓ • Gross margin 50% → 50.4% ✓ • DTC mix 42% → 39.1% ✗ • Net Promoter Score 60 → 62 ✓ • Cash Conversion Cycle 55d → 57d ✗ (inventory build) • ROICⓘ 15% → 15.3% ✓ • Voluntary attrition <8% → 6.9% ✓ Each KPIⓘ has one named owner (VP-level), a monthly cadence, and a red/amber/green threshold. Miss two months = mandatory action plan to the board.