Intellectual Property

What it means

Patents, trademarks, copyrights, trade secrets.

Why it matters

IP is often the moat and a real balance-sheet asset.

How to calculate — with Cawan's Shoes

Cawan's Shoes IP portfolio (audited annually, valued ~$180M on balance sheet): • 42 utility patents on AeroCush cushioning tech (18 US, 24 international). Weighted-avg remaining life: 11 years. • 6 pending patent applications on 3D-printed midsole geometry. • Trademarks: 'Cawan's', 'AeroCush', 'Glide', 'Cawan's Elite' — registered in 84 countries. • Copyrights on ~1,200 shoe designs and marketing assets. • Trade secrets: proprietary EVA foam recipe (kept off-patent on purpose, protected by NDA + limited-access production). • 2025 IP spend: $3.1M (prosecution + maintenance + enforcement). • Enforcement: 4 counterfeit takedown actions, 2 licensing settlements = $2.4M recovered. • Licensing revenue: $6.2M/yr (NBA/NFL colorway licenses + inbound licensing of AeroCush to 2 medical-orthotics firms).

What's at stake if you ignore this

Weak IP = commodity pricing.