Historical Performance Analysis
Multi-year trend analysis of financials and operations.
Provides context for forecasts and reveals structural shifts.
Cawan's Shoes 5-year common-size income statement: 2021 2022 2023 2024 2025 • Revenue $340M $380M $420M $460M $500M (CAGR 10.1%) • Gross % 46.0% 47.2% 48.5% 49.3% 50.0% (mix shift to DTC) • Opex % 34.0% 33.0% 31.5% 30.8% 30.0% (scale leverage) • Op margin 12.0% 14.2% 17.0% 18.5% 20.0% • DTC mix 15% 22% 28% 33% 38% • Employees 3,400 3,600 3,850 4,050 4,200 Structural read: gross margin gain is real (DTC + pricing), not one-time. Wholesale is flat; all growth is DTC + international.
No history = no baseline for sanity-checking projections.