Financial Forecasting

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What it means

Projecting future financial statements based on drivers and assumptions.

Why it matters

Foundation for budgets, hiring, capex, and financing.

How to calculate — with Cawan's Shoes

Bottom-up (unit × price) + top-down (market share). Cawan's forecasts $550M next year at 10% growth.

What's at stake if you ignore this

No forecast = flying blind. Bad forecast = confidence in the wrong direction.